Why Americans Wont Care If A Chinese Company Buys Fiat Chrysler. After hearing recent rumors about Chinese companies potentially buying up Fiat Chrysler, a coworker suggested that the move could do a number on Ram, Dodge, Chrysler and Jeep sales especially truck sales. I disagree I think the average person wont really care. And thats because the idea behind what makes a car American is a lot more complex than just who finances the operation. I think its safe to say that many car buyers in the U. S. particularly truck buyersare more inclined to buy products that are American. The problem is, nobody really knows what it means for a car to be American. Does it have to do with where its builtIf thats the case, then is a Toyota Camry American I bet if you asked a typical American, their answer would be no. Good morning Welcome to The Morning Shift, your roundup of the auto news you crave, all in oneRead more Read. Does a cars American ness have to do with where its developed If so, then is the Honda Ridgelinewhich was designed in Torrence, California and engineered in Raymond, Ohioan American truck Again, if you asked your average American that question, the answer would probably be a negative. Is a car more American if it is built using mostly American partsThe National Highway Traffic Safety Administrations Part 5. American Automobile Labeling Act requires all automakers to determine what percentage by value of each cars parts comes from America or Canada. In addition, carmakers have to state the origin of the engine and transmission. But if you look at the parts content of the cars sold in the U. S., youll see Honda at the top of the U. S. Canada Parts Content list. And again, the average person probably doesnt think Honda is American. Where a vehicle is built, where its designed, and where its parts are from are clearly not the deciding factors on what makes a car American to most people. And I think, like those three factors, where the parent company is based is also not that important to consumers. Right now, the entire Ram, Jeep, Chrysler and Dodge line is under the umbrella of an Italian company, and I bet most customers dont even realize it. Those who do, though, clearly dont care Ram and Jeep sales have been through the roof for years.
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November 2017
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